Your Data To Go How Private Is Your Personal Information
24 November 2016
In an experiment by Cifas Data, customers of a coffee shop were left surprised and shocked to be handed a coffee cup, complete with their personal data on the side, demonstrating the ready availability of personal data on the internet.
This video and experiment is probably the single most illustrative example of the importance of keeping your personal data protected, and is likely the most important video you will watch this month, if not year. With a tagline Don't make it easy for fraudsters the video features a coffee shop that gives you a free coffee and pastry when you like them on Facebook. Like their page, enter the coffee shop, state your name and ask for the offer, then place your order. While you wait, an investigative team spend a matter of minutes obtaining as much data as possible on you, before writing it on your coffee cup, demonstrating the public availability of your data. Everything from bank accounts to home addresses, mothers names to education, your children and your pets is freely obtained.
Alongside the video (below) Cifas has also released new figures showing a 52% rise in young identity fraud victims in the UK. In 2015, just under 24,000 (23,959) people aged 30 and under were victims of identity fraud. This is up from 15,766 in 2014, and is more than double the 11,000 victims in this age bracket in 2010.
The fraud prevention service found that in 2015, 23,959 people aged 30 and under were unfortunately targeted by identity thieves. This figure is up from 15,766 in 2014 and more than double the 11,000 victims that were recorded in 2010.
From this experiment, Cifas is calling for better education on fraud and financial crime. Cifa Chief Executive Simon Dukes said Fraudsters are opportunists. As banks and lenders have become more adept at detecting false identities, fraudsters have focussed on stealing and using genuine people details instead.
Dukes continued The likes of Facebook, Twitter, LinkedIn and other online platforms are much more than just social media sites they are now a hunting ground for identity thieves.