Green Gourmet have felt for some time that the company logo does not represent what we do or showcase the great people that work here. The overall aim is to bring the business forward visually and into 2017. It was long overdue.
We are a dynamic team whose individual talents all mix together to create a hard-working, innovative environment full of great personalities. The logo needed to reflect this.
When I began creating the re-branded logo, part of the inspiration were the teams and people working and interacting together, also as individuals and what they brought to each department. The innovation is also now represented in the logo, and there is a feeling of movement within it too which is evident in a fast paced food industry.
The logo now has a real story behind it, and when you see it - parking up first thing in the morning, you understand all the elements and how as a employee, you are a part of it.
We are also looking to get artwork all around the building inspired by food stories from our employees, which are really creative and emotive and great way of learning about the staff for all visitors.